Video production is the practice of producing video by capturing moving images (videography), and creating combinations and discounts of parts of the video in live production and post-production (video editing). In most cases the captured video will be recorded on the most current electronic media like SD cards. Video tape capture is now obsolete and solid state storage is reserved for just storage. It's now distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video creation is the art and service of creating content and delivering a finished movie product. This may include creation of televIsion programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A household making home movies using a prosumer camcorder,
- a Royal camera operator with a professional video camera in a single-camera setup (aka a "one-piece group"),
- a videographer using a solid person,
- a multiple-camera setup shoot at a television studio
- a production truck requiring a television crew for an electronic field production (EFP) with a production company using set Media Production Company construction on the backlot of a film studio.
Shooting techniques and styles include:
- Using a tripod to get a locked-down, stable shot;
- hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural motion
- integrating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which smoothly soars to varying heights as seen in the finale of the movie Grease;
- with a Steadicam for smooth movement as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.
Video production is essentially the entire process of creating a video. Whether it's a short film, a full-length movie, business advertising video, tv commercial, music video, or other sort of film, the procedure may vary somewhat with the particulars, but the overall process is basically the same. The basic process can be broken down into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the movie is released to the general public. In this guide, we'll try to supply you with the obvious definition of video production by describing the entire process of video production.3 Main Stages of read more Video Production
This is the planning stage. There will be no recording during this process, just preparation.
- An idea is formed
- The script is written
- The cast is selected
- The audio and video crew members are selected
Everything is organized in preparation for the recording procedure. Scene locations are chosen, the script is revised and edited if needed, and a summary of the whole recording process is made.
There are lots of additional factors that must be reviewed as well. Proper lighting for each scene is critical.
Once all the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will move to the next scene. This process repeats until every scene in the movie was shot. After each scene has been properly taken, it is time to proceed to another stage of post-production.
Post-production covers all activities that are performed after the actual shooting of the movie was completed.Professional Video Production
There are several businesses that provide video production as a service. This permits companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their services and products.
For video production to be prosperous, there needs to be much more behind it than only a man with a camera. The video must be targeted and distributed correctly, or the video will only reach a small number of potential customers. A video describing a general overview of your products and/or services is great if you have a stand-out niche, but if you have competition, your video must show the potential customer why they should choose your company over your competitor's company. For this reason, you may achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the right platforms to achieve the maximum number of individuals who could be interested in your business's services.
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